57% of generation Z
in Poland do not see any positive impact of their work.[↓pdf]

57% of generation Z
in Poland do not see any positive impact of their work.[↓pdf]

57% of generation Z in Poland do not see any positive impact of their work. [↓pdf]

It would be unreasonable to expect people engage in work and identify with organization, if they have no clear understanding of why company’s efforts matter beyond the profit line. It is not a moral argument; countless studies* show how making the work more meaningful helps both employees and employers to perform better.

It would be unreasonable to expect people engage in work and identify
with organization, if they have no clear understanding of why company’s efforts matter beyond the profit line.
It is not a moral argument; countless studies* show how making the work more meaningful helps both employees and employers
to perform better.

It would be unreasonable to expect people engage in work and identify with organization,
if they have no clear understanding of why company’s efforts matter beyond the profit line. It is not
a moral argument; countless studies* show how making the work more meaningful helps both employees and employers to perform better.

It would be unreasonable to expect people engage in work and identify
with organization, if they have no clear understanding of why company’s efforts matter beyond the profit line. It is not a moral argument; countless studies* show how making the work more meaningful helps both employees
and employers to perform better.

It would be unreasonable to expect people engage in work and identify with organization, if they have no clear understanding of why company’s efforts matter beyond the profit line. It is not a moral argument; countless studies* show how making the work more meaningful helps both employees and employers to perform better.

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Our services.

Our services.

Our services.

plakat_tło_2

Brand strategy.
uncover a clear
and courageous

purpose beyond
profit.

Brand strategy.
uncover a clear and courageous
purpose beyond 
profit.

Brand strategy.
uncover a clear
and courageous

purpose beyond
profit.

plakat_tło2

Employee experience.
create conditions for people to make their jobs meaningful.

Employee experience.
create conditions for people to make their jobs meaningful.

Employee experience.
create conditions
for people 
to make
their jobs meaningful.

plakat_tło_1

Employer branding.
connect with people
who want to expand
your impact.

Employer branding.
connect with people
who want to expand
your impact.

Employer branding.
connect with people who want
to expand your impact.

Employer branding.
connect with people
who want to expand
your impact.

Science in behind.

Science in behind.

Science in behind.

Why it is the right time for business to embrace purpose? [→link]

Why it is the right time for
business to embrace purpose? [→link]

Why it is the right time
for business to embrace purpose? [→link]

What kind of purpose is beneficial for the company? [→link]

What kind of purpose is
beneficial for the company? [→link]

What kind of purpose
is beneficial
for the company? [→link]

What is the role of leadership and culture in meaning making? [→link]

What is the role of leadership and
culture in meaning making? [→link]

What is the role of leadership
and culture in
meaning making? [→link]

Why generations are
not the best way to target workforce? [→link]

Why generations are
not the best way
to target workforce? [→link]

Why generations are
not the best way to
target workforce? [→link]

How to design a job to make it more meaningful? [→link]

How to design a job to
make it more meaningful? [→link]

How to design a job to make
it more meaningful? [→link]

How is it all about seeing beneficiaries, not the bigger picture? [→link]

How is it all about seeing
beneficiaries,
not the bigger picture? [→link]

How is it all about seeing
beneficiaries, not the bigger
picture? [→link]

Our founder.

Our founder.

Our founder.

Bartłomiej Brach brand strategist with 6 years of experience.
Ph.D. candidate at Warsaw School of Economy working on how to
make work meaningful. Proponent of storytelling as a research method
in organizations. Founding partner of KROLICZA NORA — a network changing the discourse around youths in Poland. Founding partner of
Polska Debatuje — a foundation promoting debating as a critical soft skill.


Bartłomiej Brach brand strategist with 6 years of experience.
Ph.D. candidate at Warsaw School of Economy working on how to make work meaningful. Proponent of storytelling as a research method in organizations. Founding partner of KROLICZA NORA — a network changing the discourse around youths in Poland. Founding partner of Polska Debatuje — a foundation promoting debating as a critical soft skill.

Bartłomiej Brach brand strategist with 6 years of experience. Ph.D. candidate at Warsaw School of Economy working on how to make work meaningful. Proponent of storytelling as a research method
in organizations. Founding partner of KROLICZA NORA — a network changing the discourse around youths in Poland. Founding partner of Polska Debatuje
a foundation promoting debating as a critical soft skill.


Bartłomiej Brach brand strategist with 6 years of experience. Ph.D. candidate at Warsaw School of Economy working on how to make work meaningful. Proponent of storytelling as a research method
in organizations. Founding partner of KROLICZA NORA — a network changing the discourse around youths in Poland. Founding partner of Polska Debatuje
a foundation promoting debating as a critical soft skill.


Bartłomiej Brach
brand strategist with
6 years of experience. Ph.D. candidate at Warsaw School of Economy working on how to make work meaningful. Proponent of storytelling as
a research method in organizations. Founding
partner of KROLICZA NORA 
a network changing
the discourse around youths in Poland. Founding partner of Polska Debatuje — 
a foundation promoting debating as a critical soft skill.


Get in touch.

Get in touch.

Get in touch.

Check out our content and get in touch with us.

email: zobacz@brightlight.how
phone: +48 450-011-111

Check out our content and get in touch with us.

email: zobacz@brightlight.how
phone: +48 450-011-111